My Story

I have a story…

Maddy Christina, founder and CEO of CocoSpark

01 / 07

Everything started in 2012 when I opened my little photo studio in the northeast of France. My slogan at the time was “the cheapest in town” and honestly, I believed it was the best way to stand out, considering the local economy and the very modest area where people didn’t have the means for anything more.

I took several trainings, mostly focused on marketing, communication and branding, and I quickly realized that price alone was never going to be what truly set me apart. I tried a lot of things. I failed many times. But every time, I learned.

Eventually, I moved to the South of France and started working in Dubai at the same time, taking advantage of the fact that the wedding seasons were inverted. And that’s where everything changed.

In Dubai, I met people who completely shifted my perspective. Entrepreneurs who were ambitious, bold and unapologetic about what they charged, and clients who had real budgets and were ready to pay serious money for quality work.

That’s when I completely restructured my business. I invested a lot in myself, in my skills, in my positioning. I spent fortunes on trainings and coaching, and during the COVID years I took the time to really study this new market that was opening up to me.

In 2024, after being asked countless times for advice and mentoring, I finally decided to create CocoSpark, my own agency dedicated to helping other entrepreneurs upgrade their brand and attract higher budget clients without wasting years like I did.

In 2025, we reached 7 figures in revenue.

Life is too short
to overthink
Maddy Christina speaking on stage in front of a full conference room

My Vision

In everything I do, I keep one vision in mind: transformation.

I imagine each entrepreneur I work with looking back in a few years, proud not only of what they have achieved, but of who they have become along the way, in confidence, direction and self-belief. Their brand becomes more than a business. It becomes a legacy, a statement, a name people remember.

My role is to guide, to challenge and to support; to offer the shortcuts I never had, and to help avoid the mistakes I paid for. I build strategy, and I build elevation, and I do it with purpose.

Maddy Christina, founder and CEO of CocoSpark
Maddy Christina

About

  • Speaker
  • Traveler
  • Consultant
  • Animal lover
  • Shoes addict
  • French Riviera ambassador
  • Wearing black only
  • Living between Dubaï & France

So the real question is simple: how much longer will you let your prices tell a story that no longer matches your worth?

Apply

The Team

None of this happens alone

Behind every brand we elevate stands a team of specialists who treat your growth as their own. Talent, taste and discipline, gathered under one roof to carry your name further than you could alone.

Maddy Christina, luxury strategy at CocoSpark
MaddyLuxury Strategy
Andrew, social media manager at CocoSpark
AndrewSocial Media
Marina, customer care manager at CocoSpark
MarinaCustomer Care
Kevin, AI designer at CocoSpark
KevinAI Design
Monica, client experience expert at CocoSpark
MonicaClient Experience
Barbara, stylist at CocoSpark
BarbaraStylist
Josh, public speaking and sales coach at CocoSpark
JoshPublic Speaking
Jen, public relations director at CocoSpark
JenPublic Relations
Marjorie, social media manager at CocoSpark
MarjorieSocial Media
Sara, social media manager at CocoSpark
SaraSocial Media
Rose, AI designer at CocoSpark
RoseAI Design
Laura, project manager at CocoSpark
LauraProject Manager
Lara, administrative assistant at CocoSpark
LaraAdministrative Assistant
LeighAnn, luxury sales expert at CocoSpark
LeighAnnSales & Numbers
Maddy Christina, luxury strategy at CocoSpark
MaddyLuxury Strategy
Andrew, social media manager at CocoSpark
AndrewSocial Media
Marina, customer care manager at CocoSpark
MarinaCustomer Care
Kevin, AI designer at CocoSpark
KevinAI Design
Monica, client experience expert at CocoSpark
MonicaClient Experience
Barbara, stylist at CocoSpark
BarbaraStylist
Josh, public speaking and sales coach at CocoSpark
JoshPublic Speaking
Jen, public relations director at CocoSpark
JenPublic Relations
Marjorie, social media manager at CocoSpark
MarjorieSocial Media
Sara, social media manager at CocoSpark
SaraSocial Media
Rose, AI designer at CocoSpark
RoseAI Design
Laura, project manager at CocoSpark
LauraProject Manager
Lara, administrative assistant at CocoSpark
LaraAdministrative Assistant
LeighAnn, luxury sales expert at CocoSpark
LeighAnnSales & Numbers