Do It Yourself
CocoSpark Method
Move at your own pace on a dedicated platform, with six months inside the community, live group classes, and direct access to Maddy and her experts.
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Complimentary workbook
Competitive Mapping
Workbook
Position your brand like a market leader! This workbook walks you through mapping your main competitor on price and on the perception that wins premium clients, so you can own the lane that is already yours!
11 pages · 5 steps
Inside the workbook
Map your market.
Own your lane.
Five guided steps to see your market clearly and decide, on purpose, why you are the obvious premium choice!
Define the scope of your market
Select your main competitor
Side-by-side brand comparison
Strategic reflection prompts
Your action plan to stand out
Your positioning summary
How do you map your competitors without copying them?
You compare on two things at once, price and perception, because a competitor who charges what you charge can still be read as more premium. The workbook walks you through that comparison in five guided steps.
Mapping is not benchmarking. The point is not to match what the others offer, it is to see which lane is already yours and to take it on purpose, so a premium client understands in seconds why you are the obvious choice.
Eleven pages, with reflection prompts, an action plan and a positioning summary you keep. Leave your email above and the workbook lands in your inbox.
Work With Us
Three ways to build your luxury brand
From learning our full method yourself to handing the work to our team, you choose how involved you want to be at every stage.
Do It Together
CocoSpark Mastery
We shape your strategy with you in live mentorship sessions, then you bring it to life with our guidance at every step.
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CocoSpark Agency
You delegate strategy, social, branding, design and more to our full house of experts, and we run it all for you.
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