I started at $400 a service, in a region where price decided everything, convinced that being
the cheapest was the only way to sign anyone. One dinner changed that, when a peer told me what she
charged for the same quality of work, almost ten times my price.
So I invested in mentors, applied what they told me without arguing, raised my prices and started
again. Fifteen years later I work across more than twenty five countries,
with clients who buy the experience rather than the service.
And I did not stay alone. CocoSpark is now a team of specialists, each excellent at one thing, and
every one of them is part of these six months.
Your perceived ceiling is rarely the real one. The Upgrade is that road, handed to you, so you do
not spend years finding it yourself.